Foto: www.flash.uoregon.edu/u99/wieden.html
Chaos does this amazing thing that order can’t: it engages you. It gets right in your face and with freakish breath issues a challenge. It asks stuff of you, order never will. And it shows you stuff, all the weird shit, that order tries to hide. Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. Demands that you be creative.
Dal blog di W+K Welcome to optimism, speech interno fatto da Dan Wieden un paio d’anni fa. Semplice, straordinario.
Per conoscere Wieden (e la sua agenzia Wieden + Kennedy), vi consiglio il profilo scritto da Addison C. Wright nel sito ciadvertising.
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