martedì 23 maggio 2006

Da leggere -Magic and Logic





Magic and Logic is the title of a new 'white paper' containing a valuable analysis of how the relationship between Marketing, Procurement and Agencies can work better to produce a win-win for all parties. It proposes some radical and some not-so-radical changes to current practice that will make the industry better equipped to meet the challenges of the future. We invite you to read about it, comment on it and get involved.

Dalla presentazione di Magic and Logic.

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