martedì 7 febbraio 2012

Storie -It's half time in America

It's half time.
Both teams are in their locker room discussing
what they can do to win this game in the second half.

It's half time in America, too.
People are out of work and they're hurting...
and, they're all wondering what we're gonna do to make a comeback.
And, we're all scared, because this isn't a game...
The people of Detroit know a little something about this.
They almost lost everything.
But, we all pulled together. Now, Motor City is fighting again.
I've seen a lot of tough eras, a lot of downturns in my life...and times when we didn't understand each other.
It seems that we've lost our heart at times.
And, the fog of division, discord, and blame made it hard to see what lies ahead.
But, after those trials, we all rallied around what was right, and acted as one.
Because that's what we do...we find a way through tough times, and if we can't find a way, then we'll make one.
All that matters now, is what's ahead.
How do we come from behind?
How do we come together?
And, how do we win?
Detroit is showing us it can be done.
And what's true about them, is true about all of us.

This country can't be knocked out with one punch.
We get right back up again.
And, when we do, the world's gonna hear the roar of our engines.
Yeah. It's half time, America.
And, our second half is about to begin.

Da alcuni magnificato da altri bistrattato come propaganda camuffata per Obana (un "favore reso" di Sergio Marchionne), questo commercial, creato da Wieden & Kennedy Portland per il Superbowl 2012, ha l'immenso Clint Eastwood come testimonial ed è una sorta di "spirale + sermone", per usare la classificazione che propone Bruce Bendinger in The Copy Workshop Workbook.

Il lungo testo liricizzante è stato scritto almeno a 6 mani. Due di queste appartengono al giovane poeta Matthew Dickman.

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