Making a great ad can seem overwhelming. Pretty soon, you're paralyzed.
So make a bad ad. Then, make better ones. You'll shift the problem from "How can I have a great idea?" to "How can I make this miserable ad better?" Go make the ad you'd make if it was your business, your product. Sell something. Imagine you're standing on a used car lot, banging on the hood of a car. Now make an ad like that and see where it leads you.
Just don't stop with that ad.
È una delle tante perle raccolte sotto il titolo "The Creative Companion: the little red book of ideas for having ideas".
Qui i link per appropriarvene:
The Creative Companion, sotto forma di blog.
Sotto forma di banner, pubblicati da Ogilvy.
Infine, se siete iscritti a scribd, potete scaricare una copia del libro in formato pdf.