Make a bad ad, then make it better.

Making a great ad can seem overwhelming. Pretty soon, you're paralyzed.
So make a bad ad. Then, make better ones. You'll shift the problem from "How can I have a great idea?" to "How can I make this miserable ad better?" Go make the ad you'd make if it was your business, your product. Sell something. Imagine you're standing on a used car lot, banging on the hood of a car. Now make an ad like that and see where it leads you.
Just don't stop with that ad.

Questo consiglio ce lo dà David Fowler, direttore creativo Ogilvy. È una delle tante perle raccolte sotto il titolo "The Creative Companion: the little red book of ideas for having ideas".

Qui i link per appropriarvene:

The Creative Companion, sotto forma di blog.

Sotto forma di banner, pubblicati da Ogilvy.

Infine, se siete iscritti a scribd, potete scaricare una copia del libro in formato pdf.